DID YOU KNOW?
2014 - 2015

2 out of 5

Moms initiated breastfeeding within the first hour of their child's birth.

1
2014 - 2015

2 out of 5

Colostrum is the most preferred first feed to the baby by Indian moms.

2
2014 - 2015

3 out of 10

Mothers fed infant formula as the first feed to their baby

3
2014 - 2015

2 out of 5

The top reason for introducing infant formula during the first six months of child's birth is LOW MILK SUPPLY

4
2014 - 2015

2 out of 5

A new mother prefers to seek breastfeeding guidance from her own mother in comparison to her mother in-law

5
2014 - 2015

8 out of 10

Mothers ‘plan’ to exclusively breastfeed their baby upto 6 months

6
2014 - 2015

2 out of 5

More than 50% of working moms had to quit their job after becoming a mother.

7
2014 - 2015

2 out of 5

Close to 35% out of all moms we surveyed use a breast pump

8
2014 - 2015

COMMON BREASTFEEDING CHALLENGES

Sore and Cracked Nipples Low milk supply Latch on problem Baby not gaining weight

9
2014 - 2015

2 out of 5

Half of the mums we surveyed have agreed on addressing the need for introducing breastfeeding facilities in workspaces across offices in India.

10